Tuesday 27 April 2010

Sky Sports 24/7 research

To help out with the group project Edem and I are doing, we researched '24/7' which is a show on Sky Sports which build up to the big fights in boxing. I was first drawn to 24/7 in the build up to the Hatton vs Mayweather superfight in December 2007.



I like this video a lot, it is an inspiring piece of work and in less than 4 minutes really establishes the mentality and differences of both fighters and holds your attention.

I like the idea of a voice-over as it matches up with the images and music very well. The inter-cutting of the fighters own interviews and comments with the voice-over also works really nice.

The change in speed of shots is very effective. For example when the fighters are preparing with their hand wraps the images are slowed then which builds tension with the voice-over. Then images which show each boxer's speed such as skipping, speed ball and target pads are put back to normal pace. The change in tempo of the piece is very effective as it keeps you guessing as to what will happen next making it more interesting.

Before I comment on the music of the promo I would like to discuss it in comparison with this one.



In the first video the music is very much in the background and it works nice as it doesn't take focus off the fighters and it works well with putting the interview and voice-over in. I like the fact that the music is an instrumental piece as well as, again it does not take focus off hearing what the fighters have to say.

The second video (Floyd Mayweather training compilation) has a very loud and dominating soundtrack which immediately gives a different feel to the video. The second video is packed with a lot more energy due to the soundtrack even though some of the images are still slowed down.

Both soundtracks work and I think after watching both videos a blanace of each would be nice to add variation to our video.