The video opens with reviews on the band in white text on a black background. The track is already playing whilst just the reviews are on screen. I think this is good as it creates a sense of expectation at the quality of the band because they're are positive reviews from high class magazines such as NME. I also like the fact that you hear the track before you see the band, this is in the style of many live music sessions such as Abbey Road and MTV Live.
The video acts as an introduction to the band and in order to put this across there are freeze frames on each band member and then a title appears which gives their name and job in the group. This is an interesting way of doing it and keeps the video interesting instead of just listing names before or after the feature.
There's a wide variety of shots in the video which was made possible through the 4 different camera angles that we were able to get. Certianly some of the close up shots work really well and we were able to cut back to wide shots of the band whenever it was deemed neccessary.
There are a lot of slow motion shots throughout the video and I think some of them work stronger than others. I like the way that the opening shot of the band is in slow motion and it is used to good effect when it comes on the smash of a cymbal or a change in the dynamics of the songs but I do think it is a feature which is overused towards the end of the video. however I can see why it has been done, because it was difficult to sync up the live gig video with the track and without the slow motion it makes it feel strange to see the video in real time but set to a different song.
I think the shots of the handheld cameras or once again a little bit overused at times as there were some good shots got from the 2 cameras on the tripod a little further back. I think some longer shots would have hid the fact that the video and the audio wasn't matching aswell.
There are a lot of slow motion shots throughout the video and I think some of them work stronger than others. I like the way that the opening shot of the band is in slow motion and it is used to good effect when it comes on the smash of a cymbal or a change in the dynamics of the songs but I do think it is a feature which is overused towards the end of the video. however I can see why it has been done, because it was difficult to sync up the live gig video with the track and without the slow motion it makes it feel strange to see the video in real time but set to a different song.
I think the shots of the handheld cameras or once again a little bit overused at times as there were some good shots got from the 2 cameras on the tripod a little further back. I think some longer shots would have hid the fact that the video and the audio wasn't matching aswell.
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